Release Date: September 23rd, 2016 (Fantastic Fest)
Directed by: Kevin Burke
Music by: Steve Damstra II
Snowfort Pictures, Post No Joes Productions, 82 Minutes
24×36: A Movie About Movie Posters is exactly what the title implies but then it is more than that.
The film is about how great the art on film posters used to be and how, since the ’90s, that great art has been pushed aside in favor of photographs and giant images of famous actors’ faces in an effort to sell the movie.
As this film evolves, it goes into talking about how a new generation of poster artists have emerged and are working towards bringing back the old style, which was more interesting and a lot more dynamic than a closeup of Half of Tom Cruise’s face accompanied by a bold font.
This documentary seems to do what a lot of documentaries are doing as of late. It promotes itself as one thing but then veers off in a different direction. While going from the history of poster art into the modern era where new artists are trying to breathe life back into the classic style, it kind of catches you off guard. I like both sides of the coin here but I feel like this could have been a two-parter or that the history stuff could and should have been expanded on, as it is the most interesting part of the film.
Sure, I love seeing what artists are doing now and I hope they succeed in bringing the old art style back but it didn’t need to take up the bulk of the film. It could have been streamlined quite a bit and made up a nice final act to this feature.
Still, this is a fairly solid and informative documentary. I’m more of a history buff, especially in regards to aspects of the film industry and wish there had been more of that story told here.